IEEC 2016 Parallel Sessions

Sessions marked EERPF are disseminating outcomes of work funded by the EEUK Enterprise Education and Research Project Fund
Session summaries can be found below the table. The tables can be enlarged by clicking on them.




Please email lynn@enterprise.ac.uk if you require a copy of any slides.



2A A creative and experiential intervention for entrepreneurial learning: Developing key insights into your business idea
Dr Emma Roberts; Dr Sue Elmer; Hurol Ozcan; Liz Cable, Leeds Trinity University

This workshop will demonstrate an intervention based on sand tray work for use with entrepreneurs in developing their business idea. This intervention is designed to bring the abstract ideas and issues to the forefront through sculpture and creative sand play. The subsequent ‘re-reading and re-telling’ of the sculpture allows entrepreneurs to make sense of their ideas, find new solutions and ways forward and communicate their project effectively.

EERPF funded project.

3A The Enterprise Educators Academy: Supporting educator pedagogy for transformational learning and dual impact
Professor David Gibson; Mary Bradley; Dr Colin Jones, Liverpool John Moores University

Notes from this session are available here.

The session will show how to inspire educators to embed into the curriculum, across disciplines, throughout the university/college, leading to key impacts on the entrepreneurial ecosystem. Delegates will learn how to engage with educators and key stakeholders on the power of transformational learning, pedagogy and assessment, to create enterprising students ready for the global economy. Delegates will be encouraged to apply the same principles to their specific situations and produce a draft strategy to take away with them and use.

4A University enterprise education provision and Initial Teacher Training: A missing link?
Catherine Brentnall, Ready Unlimited

Universities train thousands of teachers every year. Enterprise educators want to increase the scope and scale of their impact. Put the two together and what do you get? The opportunity to influence the values and practice of thousands of trainee teachers, who in turn impact the values, behaviours, ambitions and skills of millions of young people. This workshop considers whether Initial Teacher Training is a missing link in university enterprise education provision and how it can be developed.

5A Business insight: What keeps leaders awake at night?
Pete Hitchings; Rajinder Bhuhi, University of Leicester

An interactive introduction to our advanced extra-curricular skills development programme: Leicester Award Gold – Business Insight.   This programme sees students network with East Midland’s businesses in a range of sectors and gain an awareness of the commercial challenges they face by delivering creative and innovative solutions to problems keeping the business leaders ‘awake at night’.  Join us to hear how the programme is delivered, the mutual benefits for students and take part in an interactive immersive Business Challenge!

6A In search of the missing pieces…………..
Alison Price, Enterprise Evolution; Jing Zhang, NCEE China; Carol Langston, University of the Highlands and Islands

With the IEEC2016 title reminding us of the breadth of the responsibilities undertaken by  enterprise educators working to support the agenda, this workshop explores the inherent tensions and ‘joys’ experienced by those working to develop entrepreneurial outcomes in others. Through interactive group activities and personal action planning, as well as the unique opportunity to learn about national practice and agenda change in China, this workshop will identify the “missing pieces” that can support and build sustainable entrepreneurial practice at your institution.

PK1(a) Championing the champion: Making an impact
Linsey Cole, London South Bank University

PK1(b) Just how do you demonstrate impact?
Stephen Griffiths, Leeds Beckett University

PK1(c) The Bottom-up” approach to small business management
Willem Odendaal, SA Entrepreneurial Development Hub NPC

PK1 (d) We are education
Aurelie Le Normand, University of Manchester

PK1 (e) Extra-curricular enterprise activities: Exploring the ‘missing perspective’
Dr Emily Beaumont, Plymouth University

EERPF funded project.


1B Widening participation and engagement through enterprise
Gary Wood; Lyndsey Stanton, University of Sheffield

 Enterprise offers opportunities for engaging widening participation (WP) students in HE. This workshop will examine student-centred, authentic problem-based learning, whilst acknowledging the barriers WP students face in HE. Through a case study and interactive activity, we will explore how enterprising projects can deliver both intended and unintended learning outcomes, allowing students to develop self-efficacy and become autonomous learners, whilst enhancing their sense of belonging within their institution. You will consider the application of our approach to your own practice.

3B Top 10 lists for inspiration
Peter Harrington, Venture Simulations Ltd; Dr Kelly Smith, Coventry University

 Have you ever been stuck for a video clip or sound track to inspire your students or help them understand an idea or concept? What quotes do you use most or what novels about innovation or business would you recommend? What ice breaker task gets the best results for you? Come to this session to share what inspires you and to get new ideas from colleagues. Share the joy of finding the perfect resource for your students’ needs.

4B How to create a relevant innovation and entrepreneurship teacher training programme at a multi-faculty university
Rikke Okholm; Nina Riis, University of Copenhagen

This session will focus on facilitating a dialogue based on the following questions. 1. How is innovation and entrepreneurship (I&E) relevant to the teachers and students at our university? 2. What characterises I&E teaching at the university? 3. How does I&E relate to the core academic disciplines at the university? 4. How do we then develop a relevant programme for our teachers across faculties and departments?

5B Impacting on the undergraduate experience through interdisciplinary industry collaborations – ICE
Dr Jess Power; Dr Leigh Fleming, University of Huddersfield

The “Innovative Creative Exchange” (ICE) at the University of Huddersfield provides a successful structure for embedding enterprise education through interdisciplinary industry collaborations.  ICE provides a dynamic and unique environment outside the traditional curriculum for undergraduate students to work on industry-led challenges that crosses discipline boundaries. It introduces disruptive parameters to impact on learning, placing students in a time controlled environment, challenging students both creatively and technically in a competitive environment, thus developing essential entrepreneurial skills.

 6B International entrepreneurship education: The power of partnering
Dr Miguel Perez-Valls, University of Almeria; Dr Diego Alonso-Cancers, Universidad Politecnica de Cartagena; Dr Robert Wapshott; Kate Penney, University of Sheffield

The rise of so-called ‘instant internationals’ or ‘born global’ businesses poses a challenge for entrepreneurship educators as to how best support aspiring entrepreneurs. In this session we will share insights from STARTIFY7 and EU-XCEL, two EU funded programmes to design and develop pan-European entrepreneurial teams at different stages of their respective journeys. This session is aimed at participants interested in exploring new collaborative models and modules of entrepreneurial education through forging international partnerships.

PK2(a) We all have something enterprising to offer!
Jo Marsden-Heathcote, Sheffield Hallam University

PK2(b) Roll up, roll up: Using markets to engage and inspire students and staff
Amy Pyle, London South Bank University

PK2(c) Coaching for investment readiness programme: An overview of the scheme developed for students and recent graduates of Yorkshire Universities in partnership with ICAEW
Philip Clegg, University of Huddersfield

PK2(d) Cardiff bee project (Presentation not available)
Iheanyi Ibe, Cardiff University

PK2(e) Enterprise and entrepreneurship education: Rapping it 26/10
Dr Colin Jones, Queensland University of Technology; Neil Coles, University of Bristol


1C Customising the student experience: How do we apply this to assessment in an innovative way?
Maggie Anderson; Nikki Duke; Dr Susan Laing, Edinburgh Napier University

Higher Educators are sometimes guilty of traditional over assessment by exam and coursework, often stuck in a rut when considering different assessment methods.  We hope to explore alternative approaches to assessment within the entrepreneurship subject area at Edinburgh Napier University – looking at offering the students a choice of assessment, rather than trying to make one size fit all, ignoring learning styles and not allowing the learners to play to their strengths, enabling even greater customisation of their experience at University.

2C E-Spark meets Disney: explore the enterprise landscape after graduation
Kim Brookes; Mhairi Threlfall, University of the West of England and Caroline Thompson, E-Spark/Nat West

An introduction to opportunities available after graduation to UWE students who have successfully engaged with enterprise during their time at university. How can they progress their business idea if it can’t pay commercial rents? Where do they get support for their business ideas in the “real world”? An overview of the E-Spark acceleration programme, featuring successful feed in businesses (chicklets) and mentors from UWE. 30 minute interactive session on developing opportunities for graduating entrepreneurs led by E-Spark using the Disney idea generation model.

4C Future innovators and change makers: Integrating enterprise into health and social care
Ceri Anwen Jones, Liverpool John Moores University

This session provides an opportunity for participants to contribute ideas / co-create content for a new enterprise theme within an undergraduate health and social care programme. The Author has rewritten / validated a new health and social care degree focusing on developing enterprise competencies and creating social enterprise projects to implement health and social care in the community. The design / implementation of this innovative degree will be reviewed and the programme leader will highlight her work with EEA / external stakeholders to create a unique programme offering.

5C Help, I need to assess innovation and creativity
Professor Andy Penaluna; Kathryn Penaluna, University of Wales Trinity Saint David; Louise Drake, The RSA

Recent research into brain restructuring suggests that reward mechanisms play a large part in memory and behaviour development. In education this relates to two types of thinking, analytical and insightful, and we only appear to be rewarding the analytical side through assessment. What’s more, without reward of some kind, brain loses the connectivity we enjoyed as children, emphasising the need for assessment that validates creative thinking. We feel your pain, come and experience a solution.

6C From Bangor to Bangkok: International innovation in further and vocational education
Penny Matthews; Suzanne Profit, Grwp Llandrillo Menai; Jerdruedee Chinvaroj, Office of the Vocational Education Commission, Thailand; Lisa McMullan, Enterprise Evolution

GLLM, working with British Council in Thailand and the Thai Ministry of Education, has reviewed policy, curriculum and practices to inform and enhance the entrepreneurship education provision within vocational education in Thailand. The session will share the findings and results of this work. A key outcome of this work is the development of 6 themes underpinning entrepreneurship education in further and vocational education applicable both in Wales and Thailand. The session provides an opportunity to explore these themes with educators who have put these into practice in both countries.

PK3(a) A retrospective study on the views of alumni Entrepreneurs towards their University enterprise education and training
Dr Robert Phillips, University of Manchester

PK3(b) Crowdfunding isin fashion”
Liz Gee, University of the Arts London; Henry Jinman, Crowdfund Campus

PK3(c) Enterprise education and school improvement
Catherine Brentnall, Ready Unlimited

PK3(d) Letting go of what you know: Co-designing enterprise activities
Cath Caldwell, Central Saint Martins

 PK3(e) Enterprise education in medical school
Moira Adiotomre, University of Sheffield


1D Feeling hot, hot hot: Utilising students as partners via barometric engagement
Dr Tom Williamson, Coventry University

Student partnerships have an established importance within innovative pedagogy and IEEC has been pivotal in the stimulation of such partnerships. This highly energised session will demonstrate a range of barometric pedagogies to highlight several key “take-away” practices for academics in all fields of study. With a focus on equipping delegates with the skills and confidence to apply their own barometer, the session focuses on demonstrating the opportunities to develop trusting, sustainable student partnerships to enhance teaching and learning.

2D Understanding ‘Delusional Entrepreneurs’ and how we educate them
Dr Kelly Smith, Coventry University; Dr Philip Ely, University of Portsmouth

Anecdotally, entrepreneurship educators often encounter ‘delusional entrepreneurs’ who pursue a product, service or business idea single-mindedly, ignoring realistic and pragmatic signs, and advice that their ventures will fail. How common is this? How we do currently support such individuals? Are ‘degrees of delusion’ a necessary attribute of the successful entrepreneur? This session will facilitate sharing of the experiences of educators as a starting point for an on-going discussion and the development of educational and support strategies.

3D Using Innovative open source approaches to delivery of enterprise education
Dr David Bozward, University of Worcester and Dr Emilee Simmons, University of Leeds

The creation of Open Educational Resources (OER) is an emerging educational practice that allows educators to capitalize on the scope and power of the internet to create and share their own learning resources as well as the opportunity to embed OER material into the curriculum. This session deals with the issues surrounding this practice.  Key outcomes: *What are the copyright policies and issues? *Where are the major sources of content? *How can you apply material to your learning environment?

5D Elevate @ London College of Fashion and London South Bank University
Dan Henderson; Liz Gee, University of the Arts London; Dr Safia Barikzai; Linsey Cole, London South Bank University

What happens when you put fashion students with business ideas together in a room with some IT student consultants for an afternoon of working together…. add pizza and beer and shake vigorously? This workshop will share the story of a new collaboration between LCF and LSBU to share practice and expertise in enterprise education. We will reflect on what we learnt, the impact on the student experience and share plans for the future.

6D International partnerships: Easier to say than do without senior management support
Dr Dale Heywood, University of Liverpool

The workshop will show how Dale brought in an international partner from South America in 2015-16. It will cover funding, priorities of partners and advantages for both partner institutions. It will demonstrate how snowballing successful exchanges has generated interest from another Central American university. The interactive aspect will require delegates to plot their own networks, both professional and personal so as to make themselves aware of how international partnerships become possible. Linked In or pen and paper will do.

PK4(a) Teaching creativity
Dr Peter McLuskie, Coventry University

PK4(b) Business Solutions Centre: impacting and empowering students and local businesses
Anna Howard and Libby England, London South Bank University

PK4(c) Embedding leadership and enterprise skills into the curriculum to increase career choices
Joanne Morrissey, Liverpool John Moores University

PK4(d) The case for holistically embedded professional practice and contextual study in creative HE programmes: The story of an indubitably good idea that is taking far too long to happen
John Bound; Liz Lydiate, Creative Intelligence

PK4(e) Developing enterprising individuals, changing mindsets!
Jonathan Styles, University of Manchester


1E Sustaining impact in enterprise education through effecting cultural change
Dr Ali Riley; Anna Nibbs; Gary Wood, University of Sheffield

 In 2015, The University of Sheffield hosted an EEUK event which focused on how we could plan to effect cultural changes towards enterprise within institutions. We introduced an adaptation of the Lean Change Canvas as a planning tool. One year on, along with some of the attendees, we revisit the session, sharing the successes and challenges that have arisen. Participants in the session will use the Lean Change Canvas and the approaches outlined to begin planning for change themselves.

2E Freelancing: Supporting students who may not consider themselves an ‘entrepreneur’, ‘small business’ or ‘start-up’
Lydia Wakefield, Association of Independent Professionals and Self Employed (IPSE)

Many freelancers and independent professionals wouldn’t necessarily identify themselves as an ‘entrepreneur’, ‘small business’ or ‘start-up’ – which leads to many student freelancers not associating with business and entrepreneurship support that is available at their university. This session explores how to reach student and graduate freelancers, helping them to identify with and access the business advice they need, without the expectation they will need to grow in size, but rather build their reputation and grow their client base.

3E High impact: Evaluating enterprise
Simon Harrison and Jonathan Powell, Lancaster University

There are more opportunities than ever for students to engage in enterprise education while at university, delivering significant value on a number of levels; enhancing the student experience, teaching practice, research impact, employability and student recruitment. Unfortunately, this value does not always align with what KPIs in the strategic plan seek to measure.  As this frequently affects budgetary decision-making, it’s crucial that enterprise educators can effectively harness this value. Lancaster presents its findings from an EEUK-funded project to create a practical framework to support this endeavour.

EERPF funded project.

4E(a) Enterprise and entrepreneurship a modern Tower of Babel? – The language of enterprise education

4E(b) Enterprise and entrepreneurship a modern Tower of Babel? – The language of enterprise education – Part Two
Mary Bradley; Professor David Gibson, Liverpool John Moores University

Notes from this session are available here.

The session will discuss the part semantics play in enterprise education, and how what we say and the words we use, can seriously affect our chances of success with the wide variety of stakeholders involved both internally and externally. Being able to put ourselves in the other’s shoes and adapting our language / communication methods plays an important role in getting buy-in and resources. We must take responsibility for our message being heard and, here we explore how to do this.

6E Global partnerships for social enterprise: Case study of disruptive eduware in seven developing countries
Dr Christopher Moon, Middlesex University

The Rumie initiative was described as “the world’s best social start up” by Global Entrepreneurship Week 2015. This paper reviews the provision of free educational hardware and software provided by this social enterprise to under resourced children in seven countries. The social and economic challenges faced by the social enterprise are highlighted; the implications for social enterprise of adopting disruptive innovation and of blended learning techniques in an educational context; and the importance of evaluating projects in terms of research methods – especially when working with different global partners on the ground.

PK5(a) GENESIS 2015: Where business begins
Vincent Robson, Durham University

PK5(b) Idea Lab 2016 – co-creating a student-led accelerator at LJMU
Emma Robinson, Liverpool John Moores University

PK5(c) Modual – exploring how to work like a start-up:  A project example of innovative approaches to student start-up education and diverse participation.
Katie Mills, University of the Arts London

PK5(d) Experiences of collaborative entrepreneurship education
Clare Millington, University of Brighton


1F Nurturing women entrepreneurship: UK and Bahrain perspectives
Dr Najma Taqi, Arab Open University, Dr Safia Barikzia; Linsey Cole, London South Bank University

This workshop will present the outcomes of two studies, conducted independently, in Bahrain and UK. The premise of both research studies were to address under representation of women entrepreneurship and to identify factors influencing the low uptake of entrepreneurship amongst women. The challenges facing women entrepreneurs as identified from the studies will be discussed and comparisons will be made where possible between the two results.

EERPF funded project.

2F The transition from student to business owner: A journey into the Enterprise Placement Year (EPY)
Philip Clegg; Catherine McGrath, University of Huddersfield

The increase in skills, knowledge and confidence required when starting a business, and the many obstacles and challenges faced by students undertaking this journey, is understood. However, in our experience, students often make this transition with differing levels of success and at differing paces.
Using the University of Huddersfield’s Enterprise Placement Year (3rd year undergraduate placement opportunity to research and start a business) as a model, attendees will learn about the development of EPY and the transitional challenges it poses.

3F The socially enterprising researcher: Developing enterprise skills in postgraduate/doctoral researchers
Dr Eunice Lawton, University of Sheffield

Does ‘enterprise skills’ training put off research staff and students because they think it has to involve setting up a business / commercialising ideas or making a profit? What if they could explore their research ideas and develop enterprise skills another way? The Socially Enterprising Researcher pilot programme funded projects that tried out research ideas without any need to make a profit or set up a business. We also asked researchers about their perceptions of ‘enterprise skills’, their answers may surprise you.

EERPF funded project.

4F Participatory process in entrepreneurship education strategy building
Dr Kaija Arhio, Centria University of Applied Sciences; Leena Eskola, Oulu University

In the background of this paper there is an EU-funded project of developing entrepreneurship education in Northern Ostrobothnia province, that is a rural area in Finland. During 2015-2016 the common strategy for entrepreneurship education for the whole region has been made. The strategy covers all educational levels from kindergarten until university. In this research we will focus on the question: How can participatory method of strategy building succeed in rural areas?

5F Create. Fail. Repeat: Applying design thinking to curriculum development
Dr Jamie Finlay; Adam Papworth; Sarah Linney; Matthew Fryer, Liverpool John Moores University

In this interactive session and in small groups, delegates will draw from their professional experience to develop hypothetical delivery and assessment plans for existing modules on a successful Product Design Engineering (PDE) programme, but prepare to be thrown curve-balls and constrained. Nonetheless you must succeed in your mission to create an exciting, innovative and table-topping programme. To wrap-up, LJMU’s PDE team will show how we took our programme from mid-table obscurity to rising star.

PK6(a) The Reach of Further and Higher Education
Katie Wray, Newcastle University; Sue Poole, Gower College, Swansea

PK6(b) Immersing a diverse student group in innovative industry module inspires many!
Karen Wood; Gary Wood, University of Sheffield

PK6(c) Entrepreneurship Silicon Valley 2016 – A study trip for International Business Management students
Christel De Maeyer, Artevelde University College

PK6(d) Honeypot A creative exchange” for enterprise and employability
Dr Jess Power, University of Huddersfield