Saras D. Sarasvathy

Isadore Horween Research Associate Professor University of Virginia The Darden School

saras-sarasvathy Saras D. Sarasvathy is Isadore Horween Research Associate Professor of Entrepreneurship at University of Virginia’s Darden Graduate School of Business. A leading scholar on the cognitive basis for high-performance entrepreneurship, Saras serves as advisor to entrepreneurship education and doctoral programs in Europe and Asia. Her scholarly work has been published in leading journals in economics, ethics and management and has won several awards including the 2001 Newman Award from the Academy of Management, the 2009 Gerald E. Hills Best Paper Award from the American Marketing Association. Her book Effectuation: Elements of Entrepreneurial Expertise was nominated for the 2009 Terry Book Award by the Academy of Management. Effectuation is widely acclaimed as a rigorous framework for understanding the creation and growth of new organizations and markets. The research program based on effectuation involves scholars from around the world whose published and working papers can be found at The site also providesa wide variety of teaching materials including an introduction to a textbook on Effectual Entrepreneurship.Saras received her Ph.D. from Carnegie Mellon University. Her thesis on entrepreneurial expertise was supervised by Herbert Simon, 1978 Nobel Laureate in Economics.

Professor Madeleine Atkins

Vice-Chancellor, Coventry University

atkins_vc Madeleine Atkins studied law and history as an undergraduate at Cambridge University before qualifying as a Secondary teacher. She taught for four years in a large comprehensive school in Huntingdon before returning to higher education to complete her PhD at Nottingham University. Following various post-doctoral research positions, she became a lecturer in education management at Newcastle University, developing a keen interest in the use of new technologies to support effective learning. Having held the positions of Head of Department, Dean and Pro-Vice-Chancellor at Newcastle University, Professor Atkins became Vice-Chancellor of Coventry University in September 2004. Professor Atkins is currently a member of the Higher Education Funding Council for England Board and sits on its Audit Committee. Nationally, Madeleine is an Associate on the Engineering Council, and a Council Member of The Association of Commonwealth Universities. She is also a Member of Universities UK‘s Longer Term Strategy Group and its Employability Business and Industry Policy Network. She was member of the CBI’s Higher Education Task Force and has recently represented academia on the “Fair Access to Professions” Cabinet Office Panel. Regionally, she is a member of the Board of Advantage West Midlands (AWM) and Deputy Chair of AWM’s Council for Innovation and Technology.

Dr Colin Jones

Senior Lecturer of Entrepreneurship, University of Tasmania

colin.jones1 Dr Colin Jones coordinates the Entrepreneurship program at the University of Tasmania (Australia). Prior to joining academia, Dr Jones had extensive experience starting up and operating a range of service related businesses, with varying levels of success and failure. Previously a very poor student academically, Dr Jones is a strong advocate for student centred learning approaches in higher education. He has been recognised nationally and internationally for his research and teaching and learning achievements. He has published more than 60 peer-reviewed journal and conference papers and recently published his first book titled ‘Teaching Entrepreneurship to Undergraduates’. Dr Jones’s current research is focused on small firm survival, specifically looking at the interaction between independent firms and franchised firms. Dr Jones recently addressed the United Nations multi-year meeting on enterprise development policies and capacity building in science, technology and innovation. He has previously served on the International Committee of the Small Enterprise Association of Australia and New Zealand (SEAANZ) and regularly acts as a consultant to government and private organisations seeking to creatively solve problems and exploit emergent opportunities.

Fiorina Mugione

Chief of the Entrepreneurship Section, UNCTAD

fiorinamugione2 Fiorina Mugione has been Chief of the Entrepreneurship Section of the United Nations Conference on Trade and Developmentâs (UNCTAD) division on investment and enterprise since 2006. Fiorina worked in areas of research and analysis in enterprise, investment and development issues 1987 at ESCAP, OECD and UNCTAD. She is an economist with an MBA in international trade and has more than fifteen years experience in international organizations. She previously worked in the private sector at an international level in marketing and export management and has published a number of articles in international journals as well as contributing chapters to different economic publications. Fiorina also coordinates UNCTAD’s EMPRETEC programme a one stop agency for SME development in 32 countries. This initiative aims to strengthen the supply capacity of small and medium enterprises through entrepreneurship development and international business linkages. Fiorina was responsible for investment policy reviews at UNCTAD between 1996 and 2006 where she gained experience in policy analysis and programme management (Egypt, Ecuador, Peru, Ghana, Colombia). She now leads the development of an international enterprise policy toolkit for UNCTAD – aiming to create clear government-facing guidelines that encourage good practice that is led by international perspectives on what works.

Dr Joanne Tippett

Founder, Ketso & Lecturer, University of Manchester

joannetippett Dr. Joanne Tippett is a lecturer in the School of Environment and Development at the University of Manchester. She is the founder of a social enterprise, Ketso ( She began working in the field of community participation in 1993 in Southern Africa. She has gone on to work with organisations ranging from residents’ associations, to city councils, to the Environment Agency, to Tesco, with research funded by the ESRC and Sustainable Consumption Institute. Her work was short listed for the UK Sustainable Development Commission’s ‘Breakthrough Ideas for the 21st Century’. In addition to her research in the field of community engagement, Joanne has trained PhD and postdoctoral researchers and academics in enterprise skills and innovative approaches to engaging community members. Ketso was launched to make these new ideas and the hands-on kit for effective engagement available to a wider range of people, and the kits are now being used worldwide.

Paul Mills

Head of Organisation Performance, Jaguar Land Rover

paullmills Paul has 20 years of HR experience gained predominantly in the automotive industry. He joined Ford on their graduate training programme in 1990 and through the early 90′s worked in a variety of their UK locations in a variety of Employee Relations and Personnel roles and completed his CIPD. After a spell working in Detroit, Paul returned from the US in 1997 and joined Siemens plc in the UK to lead their University recruitment activities. In 2000 Ford Motor Company acquired Land Rover from BMW. Paul was delighted to accept the offer of joining Land Rover with the Ford team a month or so after the acquisition as the HRM for Land Rover Product Development. In the early part of the decade, Paul played a key role in the integration of the Jaguar and Land Rover Product Development organisations and during this time completed his MBA at Warwick University. As the Premier Automotive Group within Ford started to establish itself and seek synergy across the group in Europe, Paul joined the strategy team to develop “pan-brand” vehicle platforms and commodity purchasing across the group. This project introduced Paul to Volvo Cars in Sweden and led him to take up an HR assignment in Sweden in 2004. Since Paul’s return from Gothenburg in 2006 he has managed the HR Business Operations, responsible for the delivery of Human Resources for the entire global salaried population in JLR. Mid 2008, JLR was acquired by Tata. Paul’s current role was established in 2009 to design and implement JLR HR processes replacing those from Ford. Paul’s current responsibilities include Recruitment, Education Training and Leadership Development, HR Processes and Strategy, Talent Management and Assessment.